Anthology Marketing & Promotion

It doesn’t take a genius to know what I’ve been up to in recent weeks. Anyone who knows me even slightly well will grumble when they see this post – “No! Not more on the anthology!” 😀

Marketing a book is no easy task. That’s something I have discovered first hand. It takes a lot of time and effort and it’s no wonder that traditionally published books only have a short shelf life – the publishing houses just don’t have the time to devote to one book, let alone all the books on their list.

If I had the money to spend, I would look into getting those expensive displays for bookshops and have them distributed, but I don’t have the money so I have to make do with other avenues. Here is a list of what I’ve done so far:

I’ve sent out two worldwide press releases – one announcing the publication on the anthology and the other announcing the online book launch party.

I’ve organised (or should I say, I am still organising) an online book launch party on Monday 1 September 2008.

I have made a promotional video and uploaded it on YouTube.

I have flooded Facebook with purple and white promotional material – links to the Speculative Realms website, links to the party, links to the video, direct links to purchase the book and I’ve even set up an event for the party, uploaded the book to the marketplace and uploaded the book to the book library application.

I have uploaded the details and the video to MySpace.

I have done the same to MyFamily.com. I belong to a group where there are several thousand members and I’m related in some way to all of them (although I know only a handful).

Today, I sent out emails to my family and friends, and to acquaintances I hardly know (over 200 emails in total).

I have included the details of the book and a link to the website in my signature for all my emails for the email writing group I belong too (a little over 100 members).

I have included the details on Scribe’s message board.

I also included the details into my signature for the message board. Even though signatures have been turned off on my own board, I am a member of many other boards and have written many, many posts over the years and I made sure that the new signature changed every single one of those posts.

That’s all I can remember at the moment. But that’s what I’ve been doing and there are twelve other authors hopefully doing their bit too. At this stage I would like to give my heartfelt thanks to Alan Baxter for including the video on his website.

I haven’t reached the end of my list and friends are always providing additional resources for me to follow up – thank you Benjamin Solah for a brilliant idea this morning.

If you know of other promotional ideas that I haven’t mentioned yet, please tell me about them by emailing me or leaving a comment.

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Write, Create & Promote a Best Seller

I’m taking the 2007 Anthology seriously, and have spent some time each week doing some research on marketing. I’ve created a new category in order to share the information I find, and my experiences. It seems quite daunting at the moment, but I know as these unknown procedures fall into place, in my mind, it will get easier to grasp and understand.

At the end of last year I set some goals for 2007, one of them being to buy and read some “how-to” books on writing. Today, I found an ebook written by Lee Masterson called Write, Create & Promote a Best Seller. Looking at the list of contents I feel this book will be helpful in promoting the anthology. It’s written by an author whose name I recognise and that makes me feel comfortable in purchasing my first ebook online. Besides, at the moment, a second book has been thrown in for free, it’s called Write Here, Write Now. I’ve heard of this book too.